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Customer loyalty - an issue of listening...... [Ian R McAllister]

There is much debate around customer loyalty - why, how, gain? In fact, there are probably as many models about loyalty as there are debates. These are still fewer than the debates and models, mainly tactical, about selling to new customers - but there are many about loyalty. The classical SevenP's model says product marketing is about........

Continue to Customer loyalty - an issue of listening...... [Ian R McAllister] on Ecademy: user blogs.

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