Managing your personal brand: how not to do it [Chris Worth]

On Wednesday a pub near Warwick University did a bungee-jumping event. For £50 you could go along and bounce up and down on an elastic rope. I didn't bother - £50 equals two skydives, and when you jump out of planes as a hobby, bungee jumping barely stops you yawning. However, I've just heard a story from Warwick's business school, which ...

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